#CustomerExperienceMatrix

Few quests are as hopeless as trying to restore the meaning of a term whose use has changed over time. I’m not talking (for once) about Cus...

I recently explored rebuilding the CDP Institute’s venerable RFP Generator with a vibe coding platform. The project was a success – Replit...

Generative AI and its agentic offspring may be foundational technologies, but they are still following the normal technology hype cycle: exc...

For a bunch of smart people, the technology community can be awfully slow learners. One mistake they keep repeating is believing that the l...

Much has been written recently about how marketing and sales processes change when human buyers and sellers are replaced by buyer and seller...

What’s the definition of a CDP? It's a bad question because it diverts attention from what really matters: What capabilities do CDP users ne...

My last post , presenting ChatGPT’s description of AI-based marketing, generated thought-provoking comments on LinkedIn . Key insights inclu...

If you look at recent vendor announcements, it seems that the cutting edge in applying AI to marketing is 'end to end' campaign generation, ...

Reports on the threat that generative AI poses to knowledge workers usually focus what might be called “structured creativity”: tasks like ...

The past few weeks has seen a flurry – more of a blizzard, really – of announcements from Search Engine Optimization companies that have add...

After a flurry of CDP acquisitions in January, things had been quiet on that front – until this morning, when we learned that Relay42 is bei...

TL;DR: This post fleshes out the STIB model of innovation diffusion, tests it by classifying recent customer management product an...

As someone who has spent his career tracking new technologies, I’ve long been fascinated by how those technologies spread over time. The st...

Scott Brinker’s State of Martech report has grown from a one-page logo jigsaw to a small industry, co-authored with MartechTribe’s Frans Ri...

mParticle announced yesterday it is being acquired by ecommerce offer personalization vendor Rokt for $300 million. It’s the third ac...

Almost one month to the day since ActionIQ was bought by Uniphore , another first-generation CDP has been sold to a large customer experie...

Acquisitions of, or by, major CDP vendors have been vanishingly rare in recent years. So news that ActionIQ had been purchased by Unipho...

Composable CDP is Dead. Sure, it’s a clickbait headline. But how else to gain attention on a topic that’s over-saturated with hype? Of c...

On July 16 and July 18 2024, the CDP Institute hosted a pair of online roundtable discussions for industry vendors. Here are summaries of ...

Back in February, I mentioned that CDP Institute had published a Composable CDP Self-Assessment Tool that asks people what gaps they must f...