00Read later0Read MoreMarketers lack confidence in media mix, Kantar saysAAF SmartBrief·6 days ago#wHdFIxF4#aafsmartbrief#newsletter#kantar#smartbrief#marketers+4 more🧰Tag tools✨Add tagCurated by Smartbrief . Marketers are less confident in their media mix, with only 57% believing they have the right balance, down from 64% last year, according to Kantar's 2026 Media Reactions report.… Read more15s