Lara O'Reilly
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Don Jeter plans to use unconventional marketing techniques to grab attention in the fiercely competitive and increasingly noisy AI market.
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Former colleagues say Netflix's new ad platform VP, Darshan Kantak, is accustomed to solving complex problems and is willing to get his hands dirty.
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Marketers are getting fed up with cluttered, repetitive ad breaks and a lack of measurement standards, according to a new study.
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There's been a flurry of acquisitions in the advertising space, with more expected. These are the buyers who could be poised to strike next.
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From Businessinsider RSS Feed: Roblox just hired an Amazon exec to unlock its next phase of growth
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From Businessinsider RSS Feed: I'm Wix's CMO. I use AI agents to survive 6 a.m. meetings, and I'm rebuilding my team around 'full-stack' marketers.
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From Business Insider: What CMOs actually want from TV during the industry's big pitch week
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From Business Insider: Beer sales have declined, and the World Cup is a big opportunity to get Americans chugging again
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From Business Insider: Yahoo says its AI assistant has a secret weapon in the new search wars
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From Business Insider: Why Klarna's CMO built an AI replica of himself for employees to vent at