#AdTech

Curated by Smartbrief . B2B buying decisions are increasingly being made through channels that adtech cannot measure, such as AI-assisted research, private conversations and dark social sharing, writes Sojourn Solutions' Margarita Savytska.…

OpenAI's ad collector at bzr.openai.com sets a cookie called __obi, scoped to .openai.com. The value is while you are on ChatGPT and tied to your ChatGPT account. __obi is then sent to OpenAI from ordinary websites you visit.…

A reproducible measurement of the New York Times front page, taken on an ordinary day in 2026, recorded the browser issuing more than four hundred distinct network requests and pulling down more than…

As revenue tech stacks merge, B2B teams need new structures, shared metrics, and cross-functional pods to break silos and drive growth.

From Dev RSS Feed: How vastlint's Validation Rules Were Extracted from the VAST PDF Specs and XSD Schemas

Webloc claims records from 500 million phones worldwide. Tucson cops used it to catch a cigarette thief. No warrant needed.

Much has been written recently about how marketing and sales processes change when human buyers and sellers are replaced by buyer and seller...