Menu

#Tactics

9 posts

Feed·
9 of 9 posts
0Read More

AI shopping agents less swayed by traditional tactics

newsletter.smartbrief.com·6 months ago
#fJtQUMZ1

Curated by Smartbrief . AI shopping agents are becoming more prevalent in online shopping, but research by Jafar Sabbah and Oguz Acar shows that traditional marketing tactics based on human psychology are ineffective on these agents.…

15s
Your CVR Is Up But AOV Dropped. The 4-Domain Fix for EC Revenue
🖼️
0Read More

Your CVR Is Up But AOV Dropped. The 4-Domain Fix for EC Revenue

DEV Community·toshihiro shishido·6 months ago
#8dU6Yz9x

CVR and AOV tend to move in opposite directions. Coupons push CVR up but drop AOV. Free-shipping thresholds push AOV up but drop CVR. This guide covers the joint-lift framework, four compatible domains, phase-based priorities, and measurement pitfalls.

15s