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Mike Proulx

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0 karma0 postsjoined 6 months ago

Predictions 2027: ​​CMOs Reckon With An AI Reality Check

🌐 forrester.comSource

AI’s blank check is about to expire. In 2027, CMOs will face a tougher test: proving that AI delivers enough value to justify its growing costs and risks. Discover why the next phase of AI adoption will demand sharper choices, stronger governance, and greater accountability.

#forrestersmarketing#business#forrester#blank#expire#cmos#photo#article
about 15 hours ago

WBD Shareholders Say Yes

🌐 forrester.comSource

From Forrester's Marketing Blog: WBD Shareholders Say Yes

#statement#masthead#page#deal#paramount#vote#today#article
6 months ago

Consumers Put A WBD-Paramount Merger On Probation

🌐 forrester.comSource

From Forrester's Marketing Blog: Consumers Put A WBD-Paramount Merger On Probation

#statement#masthead#page#consumers#streaming#deal#forrester#article
6 months ago